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September 13, 2022
Problems UK/US B2B Marketers Seek to Address With New Technology Investments, July 2022 (% of respondents)
Note
Data was provided to Insider Intelligence by Ascend2.
Methodology
Data is from the September 2022 Anteriad report titled "The 2022 Outlook on Data and Technology: A Year of Herding Cats and Black Holes" conducted by Ascend2. 370 UK and US B2B marketing leaders were surveyed online during June 24-July 5, 2022. 66% of respondents were from the US and 34% from the UK. Respondents were 46% director/senior managers, 28% executive/partner/owners, 17% VP/SVP/EVP, and 9% managers. Company sizes represented were 251-500 (19%), 501-1000 (38%), and 1000+ (43%). Anteriad is a marketing solutions provider.