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August 31, 2022

Do US Social Media Users Feel the Relevancy of Ads on Social Platforms Has Changed? (% of respondents, June 2022)

Note

Respondents were asked to indicate their level of agreement with the following statement, "How do you feel about the relevancy of the ads you see?"

Methodology

Insider Intelligence surveyed 2,225 social media users in the US between May 20 and June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube. The respondents were selected to align with the US population on the criteria of age (among ages 18–76), gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.1 percentage points at the 95% confidence interval.