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June 14, 2022
Areas Where US Agencies/Media Owners Expect to Increase Expenditure, May 2022 (% of respondents)
Methodology
Data is from a June 2022 Winterberry Group report titled "Outlook for Identity in Advanced Television: Challenges and Opportunities." 121 media owners and publishers in the US and Europe were surveyed during May 2022. 83% of respondents are (or have been) a buyer of advanced TV solutions to support advertising/marketing, and 17% are (or have been) a supplier of advanced TV solutions.Chart Title
Areas Where US Agencies/Media Owners Expect to Increase Expenditure, May 2022 (% of respondents)Publication Date
June 14, 2022