May 5, 2022

Expected Change in Ad Rates in 2022 vs. 2021 According to US Ad Buyers and Networks, by Channel, H2 2021 (% of respondents)


Data is from a May 2022 Cross Screen Media report titled "State of the Screens Industry Pulse Survey H2 2021." Over 500 US advertising industry professionals across brands, agencies, networks, and investors were surveyed during H2 2021.

"Behind the Numbers" Podcast