April 12, 2022

Brand Marketers Worldwide Who Are Confident in Their Company's Ability to Measure ROI for Paid Media Channels, by Media, Jan 2022 (% of respondents)


Respondents were asked "How confident are you in your ability to measure ROI for each of the following paid media channels?"


Data is from the April 2022 Nielsen "2022 Annual Marketing Report." 1,943 brand marketers worldwide were surveyed during December 2, 2021-January 12, 2022. Respondents had an annual marketing budget of $1 million or more and were from various industries.