March 29, 2022

Which Marketing Solutions Do Marketing Professionals Worldwide Plan to Invest in the Most in 2022? (% of respondents)


Respondents were asked, "Which marketing solutions do you plan to invest in the most in 2022?" Data was provided to Insider Intelligence by Ascend2.


Data is from a March 2022 Ascend2 and Oracle report titled "Marketing Trends 2022: Marketers Tell All About Successes, Struggles, and Solutions." 853 marketing professionals worldwide were surveyed online during January 10-22, 2022. Respondents were from companies with annual revenues of $250 million or more located in the US (40%), India (27%), the UK (24%), and Canada (9%) with a business focus of B2B (41%), B2C (24%), or both (35%) in various industries including retail/CPG (29%), services (15%), manufacturing (14%), and banking/financial services (12%).