US D2C Ecommerce Sales for Established Brands vs. Digitally Native Brands, 2018-2024 (billions)
eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017. Estimates only capture ecommerce sales through a self-branded ecommerce site or app, although some brands utilize physical retail and third-party ecommerce ... as secondary channels. Examples include Bonobos, Casper, Dollar Shave Club, Glossier, Warby Parker, etc.More
Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.