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March 1, 2023
US D2C Ecommerce Sales for Established Brands vs. Digitally Native Brands, 2019-2025 (billions)
Note
Estimates capture only ecommerce sales through a self-branded ecommerce site or app, although many brands utilize physical retail and third-party ecommerce as additional channels. Examples of established D2C brands include adidas, Apple, Gap, and Nike. Examples of digitally native D2C brands include ... Bonobos, Casper, Dollar Shave Club, Glossier, Peloton, and Warby Parker.Methodology
Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.Featured In
D2C Brands 2023Beating D2C startups at their own game, established brands are poised for growth5 charts showing D2C’s shift toward established brandsThe D2C model is evolving as wholesale, physical retail regain prominenceWhy digitally native brands struggle without traditional retail strategiesBrooklinen, Our Place are the latest D2C brands to turn to other retailers for growthSources
Chart Title
US D2C Ecommerce Sales for Established Brands vs. Digitally Native Brands, 2019-2025 (billions)Publication Date
March 1, 2023