AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world. Examples of AR include filters of videos and photos (e.g., Snapchat Lenses); games (e.g., Pokémon Go); shopping (e.g., Ikea Place app, Sephora Virtual Artist); navigation ( e.g., ... via head-up displays); object interactions (e.g., Blippar); 3D product demos and projections via headsets (e.g., enterprise applications); and training via headsets (e.g., HoloAnatomy). VR immerses a user inside a nonfixed 360-degree visual environment. Users interface with different types of multimedia content via connected TVs, desktops/laptops, mobile devices, or headsets. Examples of VR include photos and videos (e.g., Google Earth VR), games (e.g., Horizon Worlds), and virtual simulations ( e.g., product demos and virtual showrooms). Examples of VR headsets include AuraVisor, HP Reverb, HTC Flow, HTC Vive, Meta Quest, and PlayStation VR.More
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.