Alert
January 24, 2022

On Which Platforms Do US Social Video Viewers Watch Short-Form (<10 Mins) Video Content? (% of respondents, Nov 2021)

Note

Data was provided to Insider Intelligence by TheSoul Publishing.

Methodology

Data is from a January 2022 survey from TheSoul Publishing conducted by Censuswide. 2,018 US social video content viewers ages 16+ were surveyed online during November 10-15, 2021.

Featured In

TikTok isn’t the No. 1 short-video app in the USSpotlight: What’s ‘Up Next’ for YouTube

Sources

Censuswide
TheSoul Publishing

Chart Title

On Which Platforms Do US Social Video Viewers Watch Short-Form (<10 Mins) Video Content? (% of respondents, Nov 2021)

Publication Date

January 24, 2022

Sources

Censuswide
TheSoul Publishing

Featured In

TikTok isn’t the No. 1 short-video app in the USSpotlight: What’s ‘Up Next’ for YouTube
Topics
Video-on-Demand (VOD)Social Media UsageUnited States

Related Charts & Analysis

Pinterest revs up social commerce with new shopping features for retailers
Article
Pinterest revs up social commerce with new shopping features for retailers
What a potential Musk takeover means for Twitter
Article
What a potential Musk takeover means for Twitter
Time spent with media to slump in US and Canada, but digital formats will grow
Article
Time spent with media to slump in US and Canada, but digital formats will grow
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
Here’s how social media usage is changing in the US
Article
Here’s how social media usage is changing in the US
Gen Z social usage rising as their parents start to log off
Article
Gen Z social usage rising as their parents start to log off
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Reddit partners with DoubleVerify to address brand safety concerns
Article
Reddit partners with DoubleVerify to address brand safety concerns
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
The Era of Uncertainty: On-Demand Webinar
Video
The Era of Uncertainty: On-Demand Webinar
Q&A: How Snap’s AR ambitions are beginning to pay off
Article
Q&A: How Snap’s AR ambitions are beginning to pay off
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends

Daily News

Most consumers want brands to personalize their communications
Article
Most consumers want brands to personalize their communications
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Audio
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
What a potential Musk takeover means for Twitter
Article
What a potential Musk takeover means for Twitter
Gen Z buys into buy now, pay later
Article
Gen Z buys into buy now, pay later
TikTok abandons plans to bring livestream ecommerce to the US
Article
TikTok abandons plans to bring livestream ecommerce to the US
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Article
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Here’s how social media usage is changing in the US
Article
Here’s how social media usage is changing in the US
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Connected TV poised to gain US viewership and advertiser interest
Article
Connected TV poised to gain US viewership and advertiser interest
Meta shelves Novi but could use the tech for future metaverse plans
Article
Meta shelves Novi but could use the tech for future metaverse plans
Meta captures 90% of VR headset market share
Article
Meta captures 90% of VR headset market share
Retailers rethink their retail concepts
Article
Retailers rethink their retail concepts
Airbnb’s focus on employee and customer experience is having a transformative impact across a number of sectors
Article
Airbnb’s focus on employee and customer experience is having a transformative impact across a number ...
Inflation cools off US consumer spending
Article
Inflation cools off US consumer spending
Time spent with media to slump in US and Canada, but digital formats will grow
Article
Time spent with media to slump in US and Canada, but digital formats will grow

Latest Reports

Spotlight: Shopify 2022
Report
Spotlight: Shopify 2022
US Account Opening Benchmark 2022
Report
US Account Opening Benchmark 2022
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
The Era of Uncertainty: Stablecoins
Report
The Era of Uncertainty: Stablecoins
The Insurance CMO Report 2022
Report
The Insurance CMO Report 2022
Spotlight: Marketing Measurement
Report
Spotlight: Marketing Measurement
The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
US Social Media Usage 2022
Report
US Social Media Usage 2022
TV Ad Spending 2022
Report
TV Ad Spending 2022
Demographic Snapshot: LGBT+
Report
Demographic Snapshot: LGBT+

Popular on Insider Intelligence

Most consumers want brands to personalize their communications
Article
Most consumers want brands to personalize their communications
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Audio
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
What a potential Musk takeover means for Twitter
Article
What a potential Musk takeover means for Twitter
Gen Z buys into buy now, pay later
Article
Gen Z buys into buy now, pay later
Spotlight: Shopify 2022
Report
Spotlight: Shopify 2022
TikTok abandons plans to bring livestream ecommerce to the US
Article
TikTok abandons plans to bring livestream ecommerce to the US
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Article
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Here’s how social media usage is changing in the US
Article
Here’s how social media usage is changing in the US
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Connected TV poised to gain US viewership and advertiser interest
Article
Connected TV poised to gain US viewership and advertiser interest
US Account Opening Benchmark 2022
Report
US Account Opening Benchmark 2022
Meta shelves Novi but could use the tech for future metaverse plans
Article
Meta shelves Novi but could use the tech for future metaverse plans
Meta captures 90% of VR headset market share
Article
Meta captures 90% of VR headset market share
Retailers rethink their retail concepts
Article
Retailers rethink their retail concepts

"Behind the Numbers" Podcast

The Daily: How to deal with angry customers, why NPS matters, and how to use it properly
Audio
The Daily: How to deal with angry customers, why NPS matters, and how to use it properly
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Audio
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
The Daily: How to fix Twitter, a YouTube Shorts milestone, and what Sheryl Sandberg leaving Meta means
Audio
The Daily: How to fix Twitter, a YouTube Shorts milestone, and what Sheryl Sandberg leaving Meta ...
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
Audio
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants
Audio
The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Around the World with … Livestream shopping
Audio
Around the World with … Livestream shopping
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
Audio
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Audio
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?
Audio
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride marketing
Audio
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
Audio
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Trending in United States

Most consumers want brands to personalize their communications
Article
Most consumers want brands to personalize their communications
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Audio
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
Gen Z buys into buy now, pay later
Article
Gen Z buys into buy now, pay later
Spotlight: Shopify 2022
Report
Spotlight: Shopify 2022
What a potential Musk takeover means for Twitter
Article
What a potential Musk takeover means for Twitter
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Article
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Here’s how social media usage is changing in the US
Article
Here’s how social media usage is changing in the US
TikTok abandons plans to bring livestream ecommerce to the US
Article
TikTok abandons plans to bring livestream ecommerce to the US
US Account Opening Benchmark 2022
Report
US Account Opening Benchmark 2022
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Connected TV poised to gain US viewership and advertiser interest
Article
Connected TV poised to gain US viewership and advertiser interest
Inflation cools off US consumer spending
Article
Inflation cools off US consumer spending
Meta shelves Novi but could use the tech for future metaverse plans
Article
Meta shelves Novi but could use the tech for future metaverse plans
Airbnb’s focus on employee and customer experience is having a transformative impact across a number of sectors
Article
Airbnb’s focus on employee and customer experience is having a transformative impact across a number ...