Metrics Used by Marketing Professionals Worldwide for Data-Driven Marketing, Oct 2021 (% of respondents)
Data is from a November 2021 Goodfirms report titled "Data-Driven Marketing: Metrics, Important Elements & Trends." 207 marketing professionals worldwide were surveyed during September 27-October 5, 2021. Respondents were from SMBs with a business focus of B2B (60.9%) or B2C (39.1%). GoodFirms is a research and review platform for software buyers and service seekers.