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September 22, 2021
How Adults Worldwide Prioritize Price vs. Brand Values When Considering a Purchase in Select Product Categories, Aug 2021 (% of respondents)
Methodology
Data is from a YouGov survey as cited in a September 2021 company blog post. Adults ages 18+ were surveyed worldwide during August 2021. The online survey was conducted in Australia, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Mexico, Poland, Singapore, Spain, Sweden, United Arab Emirates, the UK, and the US. Sample sizes were between 509 and 2,124. Data is nationally representative for each country except Hong Kong and Indonesia, which use online representative samples, and India and Mexico, which use urban representative samples.
How Adults Worldwide Prioritize Price vs. Brand Values When Considering a Purchase in Select Product Categories, Aug 2021 (% of respondents) | EMARKETER