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Explore our Research →The big answers: EMARKETER Daily quiz
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 24, 2021
Do US Adults Believe Insurance Companies Should Be Allowed to Use Big Data* to Determine Insurance Policy Pricing? (% of respondents, by age, Aug 2021)
Description
II brandedNote
Respondents were asked, "Should insurance companies (life, health, auto, disability, etc.) be allowed to use big data (personal health data, consumer purchases, internet browsing history, social media usage, etc.) to determine your insurance policy pricing?"Methodology
Data is based on an August 2021 Breeze report titled "For cheaper insurance, Americans are surprisingly open to companies tracking Fitbits, grocery receipts, & much more" as cited in company blog. 1,000 US adults were surveyed during August 16, 2021.Chart Title
Do US Adults Believe Insurance Companies Should Be Allowed to Use Big Data* to Determine Insurance Policy Pricing? (% of respondents, by age, Aug 2021)Publication Date
August 24, 2021
