May 14, 2021

Most Common Metric Content Executives Worldwide Use to Measure How Their Content Is Performing, March 2021 (% of respondents)


Respondents were asked, "What is the most common metric you use to measure how your content is performing?"


Data is from a May 2021 Altimeter report titled "The 2021 State of Digital Content."375 senior content team executives and practitioners worldwide were surveyed during March 2021. Respondents were from companies located the US, the UK, Spain, Germany, and China with at least 1,000 employees and a fixed quota of respondents from banking/finance, healthcare, manufacturing, retail, and technology industries.