Which Social Media Platforms Are US Marketers Planning to Use for Influencer Marketing? (% of respondents, Dec 2019 vs. March 2021)
Data is from the April 2021 Linqia report titled "The State of Influencer Marketing 2021." 163 US marketers were surveyed during February-March 2021. Only companies and their agencies with revenue of more than $1 billion were surveyed. The survey ran across a variety of industries, including automotive, consumer packaged goods (CPG), finance, food and beverage, pharmaceuticals, and retail.