March 29, 2021

US Connected TV Ad View Share, by Device, H2 2020 (% of total connected TV ads served by FreeWheel)

Methodology

Data is from the March 2021 FreeWheel "US Video Marketplace Report H2 2020." Data is based on tens of billions of video starts via the FreeWheel platform on desktop, OTT devices, set-top box video-on-demand (VOD), smartphone, and tablet (including in-app and browser) in Europe and the US during H2 2020. The data represents only professional, rights-managed video content from FreeWheel's customers. FreeWheel works with digital pure-play publishers (e.g., Hulu, Netflix, YouTube), digital video content (e.g., broadcasters, cable networks, cable and satellite operators), and linear TV.