Alert
February 1, 2021

US Health, Personal Care, and Beauty Retail Ecommerce Sales, 2019-2023 (billions, % change, and % total retail sales)

Note

eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data for which the last full year measured was 2020.

Methodology

Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.