January 14, 2021

How Likely Are Livestream Viewers in Select Countries to Buy Products Recommended by Influencers They Follow? (% of respondents, Sep 2020)

Methodology

Data is from a January 2021 GlobalWebIndex report titled "Entertainment 2021." 179,201 internet users worldwide ages 16-64 were surveyed during Q3 2020 across 46 countries. Each year, GlobalWebIndex interviews over 400,000 internet users ages 16-64.