Social Media Platform Spending Most Likely Affected by Insufficient Transparency in Media Quality Metrics According to US Digital Media Professionals, Oct 2020 (% of respondents)
Respondents were asked, "In which platforms is your organization likely to adjust media spend due to insufficient transparency in terms of media quality metrics?"
Data is from the December 2020 Integral Ad Science (IAS) "The 2021 Industry Pulse Report: US Edition." 230 US digital media professionals were surveyed during September-October 2020. Respondents were from the IAS database and include media agencies (38%), publishers (24%), advertisers/brands (8%), creative agencies (8%), DSP (5%), SSP (4%), ad network/exchange (3%), trading desk (2%), and other (1%). Integral Ad Science is a digital ad verification company.