Updated Chart Available
An updated version of this chart is available.
View the latest data
October 1, 2020

US Connected TV Ad Spending Share, by Company, 2019-2024 (% of total connected TV ad spending)

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.