May 7, 2020

Sites/Apps with Which US Adults Would Be Willing to Share Their Personal Data for a More Relevant and Personalized Ad Experience, March 2020 (% of respondents)

Methodology

Data is from the May 2020 Integral Ad Science report titled "Context Is the New Black: How Advertisers Can Navigate the Consumer Privacy Landscape." 1,093 US adults were surveyed online during March 2020.