July 1, 2020

US B2B Digital Healthcare Ad Spending, 2017-2021 (billions and % change)


Digital B2B advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers. Healthcare & pharma includes pharmaceutical ... products, facilities, services, researchers, drug manufacturers and marketers, doctors, hospitals and biological products, as well as establishments providing health care services and social assistance for individuals; also includes health insurance advertising. More


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.