Coronavirus Impact: How Are US Agencies and Brand Marketers Who Planned to Advertise During the 2020 Summer Olympics Reallocating that Budget? (% of respondents, June 2020)
Respondents were asked, "Were you planning to advertise in the 2020 Summer Olympics this year?" and "Where are you planning to re-allocate ad budgets that had been previously planned for the Summer Olympics?" Data was provided to eMarketer by Advertiser Perceptions.
Data is from the July 2020 Advertiser Perceptions "Coronavirus Effective On Advertising Report: Wave 6." 150 US agencies and brand marketers were surveyed during June 10-15, 2020. Respondents were 100% involved in media brand selection decisions and are contacts from The Advertiser Perceptions Ad Pros proprietary community.