June 1, 2020

How Has the US Upfront TV* Ad Spending Forecast Changed? (billions, 2018-2022)

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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How Has the US Upfront TV* Ad Spending Forecast Changed? (billions, 2018-2022)

Publication Date

June 1, 2020

Sources