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EMARKETER

The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents

Audio by Mark Dolliver, Blake Droesch, Paul Verna  |  Oct 9, 2020
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The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
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eMarketer Podcast
United States

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how negative emotions are received in ads, whether we're witnessing the beginning of the end of the Upfronts, if paying with your hands is a good idea, the significance of LinkedIn Stories, if parents are actually influencers, what the Boston Celtics and Twitter have in common, and more.

How Has the US Upfront TV* Ad Spending Forecast Changed? (billions, 2018-2022)
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