May 18, 2020
Coronavirus Impact: US Adults Who Have Significantly Increased* Their Usage of Social Media, by Platform, May 2020 (% of respondents)
Note
Data was provided to eMarketer by Kantar.
Methodology
Data is from the May 2020 Kantar report titled "COVID-19 Barometer Wave 4." 1,000 US adults ages 18+ were surveyed during May 1, 2020.
Featured In
Podcast: Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories
The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTok
Twitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2
TikTok's Sale, Young Users and an Amazon Fire TV App
Influencer Marketing in the Age of COVID-19
Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future
US YouTube Advertising 2020
Sources
Kantar
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Chart Title
Coronavirus Impact: US Adults Who Have Significantly Increased* Their Usage of Social Media, by Platform, May 2020 (% of respondents)
Publication Date
May 18, 2020
Sources
Kantar
Featured In
Podcast: Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories
The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTok
Twitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2
TikTok's Sale, Young Users and an Amazon Fire TV App
Influencer Marketing in the Age of COVID-19
Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future
US YouTube Advertising 2020
Topics
Consumer Behavior
Adults
Social Media Usage
United States
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