May 18, 2020

Coronavirus Impact: US Adults Who Have Significantly Increased* Their Usage of Social Media, by Platform, May 2020 (% of respondents)

Note

Data was provided to eMarketer by Kantar.

Methodology

Data is from the May 2020 Kantar report titled "COVID-19 Barometer Wave 4." 1,000 US adults ages 18+ were surveyed during May 1, 2020.

Featured In

Podcast: Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTokTwitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2TikTok's Sale, Young Users and an Amazon Fire TV AppInfluencer Marketing in the Age of COVID-19Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a FutureUS YouTube Advertising 2020

Sources

Kantar

Chart Title

Coronavirus Impact: US Adults Who Have Significantly Increased* Their Usage of Social Media, by Platform, May 2020 (% of respondents)

Publication Date

May 18, 2020

Sources

Kantar

Featured In

Podcast: Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTokTwitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2TikTok's Sale, Young Users and an Amazon Fire TV AppInfluencer Marketing in the Age of COVID-19Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a FutureUS YouTube Advertising 2020
Topics
Consumer BehaviorAdultsSocial Media UsageUnited States

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