Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories

Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories

Audio by eMarketer Editors  |  Jul 20, 2020  |  2 min read
Download
Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories
Share
Topics
eMarketer Podcast
United States

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch of Insider Intelligence discuss what the US would look like if TikTok was banned. They consider the likelihood of that happening and the company's efforts on its "TikTok for Business" initiative. Later, they discuss what Twitter's new subscription service may be, some metrics for Instagram Stories and influencer marketing's new normal.

Coronavirus Impact: Types of Social Media of Which US Adults Significantly Increased Usage*, May 2020 (% of respondents)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

Global Mobile Messaging 2020
Report
Global Mobile Messaging 2020
A Social Media Reckoning After the US Election
Audio
A Social Media Reckoning After the US Election
US Digital Users 2020
Report
US Digital Users 2020
The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online Shopping Through YouTube
Audio
The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online ...
Nearly A Fifth of the US Population Will Be TikTok Users in 2020
Article
Nearly A Fifth of the US Population Will Be TikTok Users in 2020
What Does the US House Antitrust Report Mean for Facebook's Future?
Audio
What Does the US House Antitrust Report Mean for Facebook's Future?
The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
Audio
The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
Social Media Update Q3 2020
Report
Social Media Update Q3 2020
Where Americans Socially Network
Audio
Where Americans Socially Network
Breaking Down Our Digital Trust Report
Audio
Breaking Down Our Digital Trust Report
Smart Marketing with Instagram Stories
Audio
Smart Marketing with Instagram Stories
Despite a Pandemic-Driven Decline in Usage, LinkedIn Is in a Premium Position for Canada’s B2B Marketers
Article
Despite a Pandemic-Driven Decline in Usage, LinkedIn Is in a Premium Position for Canada’s B2B ...
Almost Half of US Ad-Buying Decision-Makers Are Extremely Worried About Ad Placement on Social Media
Article
Almost Half of US Ad-Buying Decision-Makers Are Extremely Worried About Ad Placement on Social Media
Facebook Ranks Last in Digital Trust Among Users
Article
Facebook Ranks Last in Digital Trust Among Users
Amid the Pandemic, Influencers Are Getting Real
Article
Amid the Pandemic, Influencers Are Getting Real

Latest Reports

Holiday Shopping 2020
Report
Holiday Shopping 2020
Global Mobile Messaging 2020
Report
Global Mobile Messaging 2020
US Digital Users 2020
Report
US Digital Users 2020
The Global Media Intelligence Report 2020
Report
The Global Media Intelligence Report 2020
Digital Ad Spending by Industry 2020
Report
Digital Ad Spending by Industry 2020
Q3 2020 Digital Video Trends
Report
Q3 2020 Digital Video Trends
Social Media Update Q3 2020
Report
Social Media Update Q3 2020
UK Digital Video 2020
Report
UK Digital Video 2020
Canada Digital Video 2020
Report
Canada Digital Video 2020
US Digital Video 2020
Report
US Digital Video 2020
Amazon Prime Day 2020
Report
Amazon Prime Day 2020
Identity 2020
Report
Identity 2020
App Monetization Trends 2020
Report
App Monetization Trends 2020
LinkedIn in Canada
Report
LinkedIn in Canada
Gauging Consumers Across Income Brackets
Report
Gauging Consumers Across Income Brackets

Popular on eMarketer

US Digital Users 2020
Report
US Digital Users 2020
Holiday Shopping 2020
Report
Holiday Shopping 2020
Global Mobile Messaging 2020
Report
Global Mobile Messaging 2020
3 Key Trends Shaping the Media Landscape This Year
Article
3 Key Trends Shaping the Media Landscape This Year
Instagram and Snapchat Look to Take on TikTok with New Product Updates
Article
Instagram and Snapchat Look to Take on TikTok with New Product Updates
Streaming Services Spend Heavily on Marketing amid Pandemic
Article
Streaming Services Spend Heavily on Marketing amid Pandemic
Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming and Gaming
Article
Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming ...
What Happens to Print During a Pandemic?
Audio
What Happens to Print During a Pandemic?
Digital Video Consumption Is Spiking in Asia-Pacific
Article
Digital Video Consumption Is Spiking in Asia-Pacific
Yes, Adults Are More Stressed Because of the Pandemic, Especially with Juggling Work and Home Life
Article
Yes, Adults Are More Stressed Because of the Pandemic, Especially with Juggling Work and Home Life
Why Procter & Gamble Wants to Upend the Upfronts
Audio
Why Procter & Gamble Wants to Upend the Upfronts
A Social Media Reckoning After the US Election
Audio
A Social Media Reckoning After the US Election
Is the 5G iPhone 12 the Future of Smartphones?
Audio
Is the 5G iPhone 12 the Future of Smartphones?
The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
Audio
The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
Pandemic Pushes UK Retail Ecommerce Past 30% of Total Retail Sales in 2020
Article
Pandemic Pushes UK Retail Ecommerce Past 30% of Total Retail Sales in 2020

Latest Forecasts

Enterprise Use of Collaboration Tools, US
Forecasts
Enterprise Use of Collaboration Tools, US
Total Media Ad Spending, US
Forecasts
Total Media Ad Spending, US
Traditional Media Ad Spending, US
Forecasts
Traditional Media Ad Spending, US
Radio Ad Spending, US
Forecasts
Radio Ad Spending, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Social Network Ad Spending, US
Forecasts
Social Network Ad Spending, US
Pandora, US
Forecasts
Pandora, US
Digital Ad Spending, US
Forecasts
Digital Ad Spending, US
Gaming Ad Revenues, US
Forecasts
Gaming Ad Revenues, US
Amazon, US
Forecasts
Amazon, US
Mobile Ad Spending, US
Forecasts
Mobile Ad Spending, US
Yelp, US
Forecasts
Yelp, US
eBay, US
Forecasts
eBay, US
Walmart, US
Forecasts
Walmart, US
Instagram, US
Forecasts
Instagram, US

"Behind the Numbers" Podcast

The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
Audio
The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
What Happens to Print During a Pandemic?
Audio
What Happens to Print During a Pandemic?
A Social Media Reckoning After the US Election
Audio
A Social Media Reckoning After the US Election
Is the 5G iPhone 12 the Future of Smartphones?
Audio
Is the 5G iPhone 12 the Future of Smartphones?
Why Procter & Gamble Wants to Upend the Upfronts
Audio
Why Procter & Gamble Wants to Upend the Upfronts
The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online Shopping Through YouTube
Audio
The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online ...
Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report
Audio
Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report
The Ad Platform: How We Built Our Q3 Digital Ad Spending Forecast
Audio
The Ad Platform: How We Built Our Q3 Digital Ad Spending Forecast
Marketers Spend on Live Sports Ads
Audio
Marketers Spend on Live Sports Ads
What Does the US House Antitrust Report Mean for Facebook's Future?
Audio
What Does the US House Antitrust Report Mean for Facebook's Future?
The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
Audio
The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
Where Americans Socially Network
Audio
Where Americans Socially Network
The Ad Platform: Addressable Media Is Having an Identity Crisis
Audio
The Ad Platform: Addressable Media Is Having an Identity Crisis
The Pandemic Effect on Business Metrics
Audio
The Pandemic Effect on Business Metrics
Breaking Down Our Digital Trust Report
Audio
Breaking Down Our Digital Trust Report