Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories

Audio by eMarketer Editors  |  Jul 20, 2020
Download
Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories
Share
Topics
eMarketer Podcast
United States

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch of Insider Intelligence discuss what the US would look like if TikTok was banned. They consider the likelihood of that happening and the company's efforts on its "TikTok for Business" initiative. Later, they discuss what Twitter's new subscription service may be, some metrics for Instagram Stories and influencer marketing's new normal.

Coronavirus Impact: Types of Social Media of Which US Adults Significantly Increased Usage*, May 2020 (% of respondents)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings
Audio
The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings
Facebook’s CTO steps down, the latest in a series of high-level departures.
Article
Facebook’s CTO steps down, the latest in a series of high-level departures.
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
Audio
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
When it comes to non-TV video content, YouTube takes the crown
Article
When it comes to non-TV video content, YouTube takes the crown
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Audio
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Instagram, TikTok compete over teen safety
Article
Instagram, TikTok compete over teen safety
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Audio
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Texas', Brazil's new laws would make combating social media misinformation illegal
Article
Texas', Brazil's new laws would make combating social media misinformation illegal
FTC discloses data supporting claim that Facebook has monopoly power over social networking
Article
FTC discloses data supporting claim that Facebook has monopoly power over social networking
The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?
Audio
The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?
Audio
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?
Twitter’s Super Follows, privacy features aim to keep users and creators on the platform
Article
Twitter’s Super Follows, privacy features aim to keep users and creators on the platform
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
Audio
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
The Weekly Listen: What users see on Facebook, measuring attention, and AI in advertising
Audio
The Weekly Listen: What users see on Facebook, measuring attention, and AI in advertising
Meme-stock craze fuels Reddit user growth and a $10 billion valuation
Article
Meme-stock craze fuels Reddit user growth and a $10 billion valuation

Daily News

Spotify poised to overtake Apple Podcasts this year
Article
Spotify poised to overtake Apple Podcasts this year
Over 3 billion people worldwide are now digital video viewers
Article
Over 3 billion people worldwide are now digital video viewers
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Article
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster ...
Ad-supported viewing makes up half of digital video viewers
Article
Ad-supported viewing makes up half of digital video viewers
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions
Article
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your ...
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Audio
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Amazon Business has grown about 50% each year since 2018
Article
Amazon Business has grown about 50% each year since 2018
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks
Audio
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious ...
Digital grocery buyers have reached critical mass
Article
Digital grocery buyers have reached critical mass
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
Article
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
Audio
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
Audio
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
CPG brand loyalty is suffering under supply chain woes
Article
CPG brand loyalty is suffering under supply chain woes
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Audio
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Advertisers report low confidence in most digital ad channels
Article
Advertisers report low confidence in most digital ad channels

Latest Reports

UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
The US Digital-Only Banking Revolution
Report
The US Digital-Only Banking Revolution
Global Mobile Messaging Forecast 2021
Report
Global Mobile Messaging Forecast 2021
The Power of Amazon
Report
The Power of Amazon
UK Mobile Banking Emerging Features Benchmark 2021
Report
UK Mobile Banking Emerging Features Benchmark 2021
Germany Digital Ad Spending by Industry 2021
Report
Germany Digital Ad Spending by Industry 2021
The Banking Heads of Digital Report
Report
The Banking Heads of Digital Report
US Out-of-Home Ad Spending 2021
Report
US Out-of-Home Ad Spending 2021
TV Ad Measurement 2021
Report
TV Ad Measurement 2021
Ad Targeting 2021
Report
Ad Targeting 2021
Canada Email Commerce 2021
Report
Canada Email Commerce 2021

Popular on Insider Intelligence

US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
Spotify poised to overtake Apple Podcasts this year
Article
Spotify poised to overtake Apple Podcasts this year
Over 3 billion people worldwide are now digital video viewers
Article
Over 3 billion people worldwide are now digital video viewers
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Article
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster ...
Ad-supported viewing makes up half of digital video viewers
Article
Ad-supported viewing makes up half of digital video viewers
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions
Article
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your ...
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Audio
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Amazon Business has grown about 50% each year since 2018
Article
Amazon Business has grown about 50% each year since 2018
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks
Audio
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious ...
Digital grocery buyers have reached critical mass
Article
Digital grocery buyers have reached critical mass
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
Article
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
Audio
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce

"Behind the Numbers" Podcast

The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings
Audio
The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
Audio
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Audio
How the delta variant is changing behavior, ads during tragedy, and events in limbo
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks
Audio
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious ...
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
Audio
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Audio
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
Audio
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
D2C brands' next playbook, loyalty program expectations, and the significance of context
Audio
D2C brands' next playbook, loyalty program expectations, and the significance of context
Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature
Audio
Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Audio
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?
Audio
The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Audio
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Amazon's department store, Warby Parker's going public, and is the online shopping boom over?
Audio
Amazon's department store, Warby Parker's going public, and is the online shopping boom over?
Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+
Audio
Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?
Audio
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?

Trending in United States

US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
Spotify poised to overtake Apple Podcasts this year
Article
Spotify poised to overtake Apple Podcasts this year
Over 3 billion people worldwide are now digital video viewers
Article
Over 3 billion people worldwide are now digital video viewers
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Article
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster ...
Ad-supported viewing makes up half of digital video viewers
Article
Ad-supported viewing makes up half of digital video viewers
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Audio
How the delta variant is changing behavior, ads during tragedy, and events in limbo
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions
Article
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your ...
Digital grocery buyers have reached critical mass
Article
Digital grocery buyers have reached critical mass
Amazon Business has grown about 50% each year since 2018
Article
Amazon Business has grown about 50% each year since 2018
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks
Audio
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious ...
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
Article
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
Audio
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery