April 28, 2020

What Do US Adults Think of Brands Incorporating Coronavirus Messaging into Their Advertising? (% of respondents, April 2020)


Data was provided to eMarketer by FreeWheel.


Data is from a April 2020 FreeWheel study. Over 1,000 US adults ages 18+ were surveyed online during April 2020. Respondents were selected from the 2+ million people who take surveys on the SurveyMonkey platform daily. Data was weighted for age, race, sex, education and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States.