April 13, 2020

What Are the Most Important Things a Media Brand Can Do to Assist US Agencies and Brand Marketers in Their Ad Spending Decisions in Light of the Coronavirus Pandemic? (% of respondents, April 2020)


Data is from the April 2020 Advertiser Perceptions "Coronavirus Effect on Advertising Report: Wave 2." 152 US agencies and brand marketers were surveyed during April 1-4, 2020. Respondents were 100% involved in media brand selection decisions.

"Behind the Numbers" Podcast