March 11, 2020

Importance vs. Performance Ratings of Select Marketing Practices According to US B2B Marketers, Jan 2020 (% of respondents)


Table shows how B2B marketers in the United States rate the importance and their rating of their performance of select marketing practices. marketing tactics include customer experience, engagement, interactive marketing, personalization, and account-based marketing (ABM).

"Behind the Numbers" Podcast