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February 11, 2020
Outcomes of Company Focus on Purpose According to US B2B Marketers, July 2019 (% of respondents)
Description
B2B professionals in the United States were asked if their company's focus on purpose resulted in certain positive outcomes. Results included protecting the company's reputation, creating a communication platform, measurable positive change in society and earning a premium price among others.Chart Title
Outcomes of Company Focus on Purpose According to US B2B Marketers, July 2019 (% of respondents)Publication Date
February 11, 2020
Sources
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