Time Spent per Day with YouTube Among US Adults, 2017-2021 (minutes, % change and % of daily digital video time)
This chart shows the daily time spent by US adults with YouTube. Data is for 2017-2021 and is broken out by minutes, % change and the % share of daily digital video time.
Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop, mobile and other nonmobile connected-device ... activities, including video streamed through over-the-top services. Desktop/laptop includes all internet activities on desktop and laptop computers. Mobile nonvoice includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Other connected devices include connected TV devices such as Apple TV, Boxee, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, smart TVs and other internet-connected devices. Subscription OTT video includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on subscription OTT platforms. YouTube includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on YouTube, including YouTube TV. Netflix includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on Netflix. Digital audio (desktop/laptop and mobile) includes radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) playlists; music or other audio content delivered within a website or app (e.g., AM/FM online streams); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air. Print includes offline magazines and newspapers. Radio excludes digital audio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Other includes offline video gaming, cinema, out-of-home, etc.More
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.