What Do US/UK Social Media Users* Say Are the Most Important Qualities for Social Media Influencers to Have? (% of respondents, Aug 2019)
Internet users in the United States and United Kingdom who follow social media influencers were asked which qualities they felt were most important for an influencer to have.
Respondents were asked, "Which of the following qualities are the most important for an influencer to have?"
Data is from the September 2019 GlobalWebIndex report titled "Influencer Marketing." 1,966 US internet users and 2,460 UK internet users, ages 16-64, were surveyed online during August 2019. All respondents followed influencers on social media platforms.