Social Media Platforms Where US/UK Internet Users Follow/Engage with Influencer Accounts, Aug 2019 (% of respondents)
Internet users in the United States and United Kingdom were asked on which social media platforms they follow, like or engage with influencer content. The platforms listed are Facebook, Instagram, Snapchat, Twitter and YouTube.
Respondents were asked, "Do you follow/like/engage with influencer/celebrity accounts on any of these platforms?"
Data is from the September 2019 GlobalWebIndex report titled "Influencer Marketing." 2,767 US internet users and 3,568 UK internet users, ages 16-64, were surveyed online during August 2019.