October 1, 2019

US Search Ad Spending, 2019-2023 (billions, % change and % of digital ad spending)

Description

This chart includes eMarketer's latest estimates of US search ad spending, including growth rates and share of the US digital ad market.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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Chart Title

US Search Ad Spending, 2019-2023 (billions, % change and % of digital ad spending)

Publication Date

October 1, 2019

Sources