October 1, 2019

Net US Digital Ad Revenue Growth at Select Digital Ad Sellers, 2018-2021 (% change)

Description

This chart shows our latest estimates of how fast the largest US digital ad sellers are growing their ad revenues.

Note

Digital ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media, search ads (including contextual text links, paid ... inclusion, paid listings and SEO), sponsorships, lead generation (referrals) and video (including advertising that appears before, during or after digital video content in a video player). All numbers are eMarketer estimates.More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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Chart Title

Net US Digital Ad Revenue Growth at Select Digital Ad Sellers, 2018-2021 (% change)

Publication Date

October 1, 2019

Sources