September 10, 2019

Pay TV Subscription Status Among US Sports Viewers* vs. Nonviewers, Aug 2019 (% of respondents in each group)


This chart shows the current pay TV subscription status of sports viewers vs. nonviewers in the United States. The statuses listed are: subscribed to traditional pay TV services (cable/satellite), subscribed to vMVPD, cord-cutters and cord-nevers.


Data is from a September 2019 Altman Vilandrie & Company study as cited in company blog. 5,013 US internet users ages 18+ were surveyed online during August 2019.