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Explore our Research →Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend
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Apr 9, 2026
Gen Z marketers lead organizations as AI change agents
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Apr 9, 2026
New data shows loyalty programs must offer more than points to deepen consumer bonds
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Apr 9, 2026
Fake doctor ads ignite firestorm for GLP-1 marketer
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Apr 9, 2026
Disney rethinks marketing spend, weighs 1,000 layoffs amid streaming rivalry
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Apr 9, 2026
A struggling retailer builds one-stop home services platform to fuel growth
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Apr 9, 2026
Pharmacies, telehealth brands move fast to capture patients amid surging GLP-1 pill demand
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Apr 9, 2026
How 2 fast-growing apparel retailers are sustaining momentum in a difficult consumer environment
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Apr 9, 2026
Iran warning to Apple, Google, Microsoft challenges assumptions about infrastructure safety
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Apr 9, 2026
Vinted may benefit as Iran war adds to cost pressures
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Apr 9, 2026
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Learn More →Without Sports, What Happens to Cord-Cutting and TV Ad Dollars?
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom, Business Insider Intelligence research associate Daniel Carnahan and senior analyst Audrey Schomer discuss whether the coronavirus might accelerate cord-cutting, whether sports TV rights will shift to digital platforms quicker, how a delayed NFL season could impact ad spending, how many Americans watch sports, what a second COVID-19 wave might do to the leagues and its lasting effects on sports consumption.
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