June 11, 2019

In What Ways Do Hotel Marketers Worldwide Think Facebook Advertising Is Most Effective? (% of respondents, by hotel company type, Nov 2018)


Hotel marketers worldwide were asked where Facebook advertising is most effective in their marketing strategy. Answers include targeting new audiences, driving reach and brand awareness, personalizing messages and promotional offers, retargeting users and engaging loyalty members among others.


Data was provided to eMarketer by Sojern.


Data is from the June 2019 Sojern "2019 Report on Travel Advertising for Hotel Marketers." 327 hotel marketers worldwide were surveyed online during November 2018. Respondents were sourced from Sojern’s database of travel marketers and agencies as well as a third-party sample and were a mix of 88 small (<$50K budget), 182 medium-sized ($50K-$1M budget) and 57 large (>$1M budget) advertisers. Respondents represented a range of hotel segments and geographic regions.