US Instagram Story Performance Metrics, by Industry, Q1 2018 & Q1 2019
This chart shows performance benchmarks for Instagram stories from 300 top accounts (90% of which were located in the US) across four industry verticals: brands, entertainment, media and sports. The performance benchmarks measured are average completion rate, average frames per story and average ... reach rate.More
Data is from a July 2019 Conviva study titled "2019 Instagram Stories Benchmark Study." 300 top Instagram accounts (90% of which were based in the US) and 13,000 individual stories were analyzed during January 1-March 30, 2019 to determine the latest publishing and user engagement trends across four industry verticals: brands, entertainment, media and sports.