August 7, 2019

How Likely Are US Consumers to Allow a Retailer to Digitally Identify Them In-Store for Special Promotions and Offers? (% of respondents, June 2019)

Description

US consumers were asked if they would be willing to let retailers use technology to identify them inside a retail store and offer them instant promotions and specific deals.

Methodology

Data is from the August 2019 RIS News "2019 Shopper Megatrends Study: The Power of Making Retail Personal." 3,000 US consumers ages 15-74 were surveyed via online and phone during June 2019. Consumers identified as male (45%) and female (55%). Consumers identified their ages as 15-17 (4%), 18-24 ... (14%), 25-34 (19%), 35-44 (19%), 45-54 (18%), 55-64 (17%) and 65-74 (10%). More
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Chart Title

How Likely Are US Consumers to Allow a Retailer to Digitally Identify Them In-Store for Special Promotions and Offers? (% of respondents, June 2019)

Publication Date

August 7, 2019

Sources