Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
Article |
Jul 11, 2025
T-Mobile extends Starlink to rivals, creating ad paths beyond cell towers
Article |
Jul 11, 2025
Kraft Heinz plots breakup as CPG headwinds prove too strong to handle
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
An updated version of this chart is available.
View the latest data
Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 6, 2019
How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, Aug 2019)
Description
In August 2019, US consumers were asked about their interest in using AR and VR technology while shopping. The chart shows consumers' awareness, level of interest and usage of virtual and augmented retail technology.Note
Data was provided to eMarketer by Bizrate Insights.Methodology
Data is from the August 2019 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 998 US internet users ages 18+ were surveyed online during August 1-5, 2019. Respondents identified as female (52%) and male (48%) and were ages 18-34 (32%), 35-54 (34%) and 55-65 (34%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.Chart Title
How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, Aug 2019)Publication Date
August 6, 2019
