March 27, 2019

Digital Buyers in Quebec, by Demographic, 2018 (% of total)

Description

This chart shows a demographic profile of digital buyers in Quebec. Demographic includes age and gender.

Methodology

Data is from the March 2019 Cefrio report titled "Le commerce électronique au Québec." 1,000 consumers ages 18+ in Quebec were surveyed via telephone (20% mobile and 80% wired) during January 9-21, 2019. Data was weighted according to age, gender, region and language of the respondents in order to ensure the representativeness of all adults in Quebec. The margin of error is +/-3.10 percentage points for the adult base, +/-3.23 percentage points for the internet users base, +/-4.03 percentage points for online shoppers base and 19 times out of 20.
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Chart Title

Digital Buyers in Quebec, by Demographic, 2018 (% of total)

Publication Date

March 27, 2019

Sources