March 27, 2019

Digital Buyers in Quebec, by Demographic, 2018 (% of total)


This chart shows a demographic profile of digital buyers in Quebec. Demographic includes age and gender.


Data is from the March 2019 Cefrio report titled "Le commerce électronique au Québec." 1,000 consumers ages 18+ in Quebec were surveyed via telephone (20% mobile and 80% wired) during January 9-21, 2019. Data was weighted according to age, gender, region and language of the respondents in order to ensure the representativeness of all adults in Quebec. The margin of error is +/-3.10 percentage points for the adult base, +/-3.23 percentage points for the internet users base, +/-4.03 percentage points for online shoppers base and 19 times out of 20.