Strategies Used by Internet Users Worldwide to Avoid Ads, May 2018 & May 2019 (% of respondents)
Online consumers from around the world were asked about the ways that they avoid advertising. Some of the strategies included in the chart are using ad blocking technology, changing media habits to see less advertising and paying for streaming services.
Data is from the June 2019 Edelman "2019 Edelman Trust Barometer Special Report: In Brands We Trust?" 16,000 internet users worldwide ages 18+ were surveyed online during April 15-May 9, 2019. 2,000 internet users were surveyed from each of the following countries: Brazil, China, France, Germany, India, Japan, the UK and the US.