How Consumers Really Feel About Ads

Audio by eMarketer Editors  |  Sep 9, 2019
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How Consumers Really Feel About Ads
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eMarketer principal analyst Nicole Perrin explains how consumers feel about ads why they feel that way: What ads do they least like? Which ones are they most receptive to? How should advertisers respond? Then, principal analyst Debra Aho Williamson talks about the US launch of Facebook’s dating service, how young people feel about ‘likes’ and the impact of the social platform’s latest data breach.

Strategies Used by Internet Users Worldwide to Avoid Ads, May 2018 & May 2019 (% of respondents)
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