June 3, 2019

US Podcast Ad Revenue Share, by Campaign Type, 2016-2018 (% of total)

Description

This chart shows the share of podcast ad revenues in the US for 2017 and 2018, broken down by ad campaign type. The three campaign types shown are direct response ads, brand awareness ads and branded content ads.

Featured In

Digital Audio AdvertisingAs Digital Audio Advertising Heats Up, D2Cs Pivot to Podcasts

Sources

PwC
Interactive Advertising Bureau (IAB)
Share

Chart Title

US Podcast Ad Revenue Share, by Campaign Type, 2016-2018 (% of total)

Publication Date

June 3, 2019

Sources

PwC
Interactive Advertising Bureau (IAB)

Featured In

Digital Audio AdvertisingAs Digital Audio Advertising Heats Up, D2Cs Pivot to Podcasts
Topics
Digital AdvertisingDigital Ad SpendingInternet RadioUnited States

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