US Programmatic TV Ad Spending, 2016-2021 (billions and % change)
This forecast shows the estimated programmatic television advertising spend in the United States for 2016, 2017, 2018, 2019, 2020 and 2021.
Typical programmatic TV advertising buying and selling practices include the use of software to offer select programs and advertising packages to households; such software has the ability to identify high-indexing programs or time slots against advanced audience parameters, etc. Ad insertion is less ... commonly automated.More
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.