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May 22, 2019

Attitudes Toward Personalization Among US Internet Users, Jan 2019 (% of respondents)

Description

This report surveyed US consumers about their opinions on communication and personalization from companies in January 2019. This chart shows the consumers who believe messages that are irrelevant to them are annoying and those who are willing to change the brands who better personalize marketing ... communications.More

Methodology

Data is from the May 2019 Infogroup report titled "The Power of Personalization." 1,504 US internet users were surveyed online during January 2019. The survey was weighted to reflect demographic information from the U.S. Census Bureau's 2017 Current Population Survey (CPS) Computer and Internet Use Supplement.

Featured In

Podcast: Why Everyone Wants Personalization, but Nobody's Getting It

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Chart Title

Attitudes Toward Personalization Among US Internet Users, Jan 2019 (% of respondents)

Publication Date

May 22, 2019

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Featured In

Podcast: Why Everyone Wants Personalization, but Nobody's Getting It

Topics

Consumer Attitudes on Marketing Personalization United States

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