What Actions Do US Internet Users Take When They Follow Brands on Social Media? (% of respondents, Feb 2019)
US internet users were asked what actions they take when they follow brands on social media: visit the brand's website app, visit the brand's physical store, and talk about that brand with friends/family among other responses.
Data is from the May 2019 Sprout Social, "Sprout Social Index Edition XV: Empower & Elevate." 1,018 US social marketers and 1,011 US internet users ages 18-73 were surveyed online by Lucid during February 20-25, 2019.