1Smartphone Users in Japan Who Prefer to Use App vs. Browser for Select Mobile Activities, Jan 2019 (% of respondents)
This chart shows whether smartphone users in Japan prefer using app or browser for select mobile activities, including banking, online shopping, making dinner reservation, etc.
Data is from the April 2019 Adobe report titled "Mobile Marketing Research: Japan Market" conducted by Advanis. 1,000 smartphone users ages 18-72 in Japan were surveyed online between January 2-10, 2019. Similar surveys were also conducted in Australia, Brazil, France, Germany, India, Mexico, New ... Zealand, the UK and US.More